Hydrow – the “next” big thing – is here. Have you got yours yet?

True or false: if a person would have time for just one workout each time they visited a gym, doing a rowing session would keep them in shape?

By Tracy Morrell, Director React Fitness

It’s true. In fact, rowing is the most effective exercise method out there.

Contrary to a common misconception, rowing is not just for the arms, it’s a true full-body workout. Each individual rowing movement (or stroke) consists of around 65 to 75 per cent leg work and 25 to 35 per cent upper body work. Amazingly – or less amazingly for those who already row regularly (because they already feel it) – rowing uses 86 per cent of the muscles in your body, from the upper back and pecs to calves and glutes.

A rowing workout is also a great way to introduce those who are less physically active people to fitness routines, as it’s low-impact and suitable for everyone, no matter what their fitness level. It doesn’t put overt stress on joints, but still provides both cardiovascular and strength benefits.

The effectiveness of rowing is precisely why it has increased in popularity in recent years – especially among those with limited time available for working out. Celebrities are a case in point – Hugh Jackman credits a rowing machine for him being able to sculpt his Wolverine physique, while Gerard Butler says a rower was the secret weapon in his training when he was shaping up for the Spartan film, 300. Elite athletes trust it too. UFC star Conor McGregor regularly trains with a rowing machine between fights.

It’s agreed then – the rower is the one machine that each club, gym, leisure centre and studio needs to have.

And when it comes to rowing machines, there is one that’s several boat lengths ahead of the rest of the fleet.

With its sleek, futuristic design, Hydrow was launched in the US in 2017 and has this year arrived on the UK commercial market, after securing a US$200m funding round. Emmy-nominated producer and actor Kevin Hart is the brand’s creative director, while Lizzo and Justin Timberlake recently joined as investors.

The machine is the result of a re-engineering process which has transformed the indoor rowing experience. Hydrow’s patented, electromagnetic and computer-controlled drag system – combined with an industrial-grade webbed strap – creates an ultra-smooth workout, making each stroke feel like the user is actually out on the water.

The ultra modern design is completed by an immersive experience built around it. Hydrow’s brilliant 22” touchscreen display provides users with an interactive, captivating experience.

Exercisers can move in-sync with athletes in real-time with live workouts “on the water” and choose from an ever-growing library of more than 3,000 workouts to suit every age, fitness level and wellness goal, to achieve that exceptional #HydrowHigh!. What more, members of the US national rowing team are among the crew of elite instructors.

Crucially, Hydrow has been built to withstand the toughest commercial environments. Therefore, it enables gym operators to offer a premium connected, robust fitness rowing experience to members at any facility. To access the content, operators pay a monthly subscription that offers unlimited member profiles on the machine – so no individual Hydrow memberships are needed.

It’s easy to see why Hydrow has already caused a revolution in the at-home fitness market. Now, it is looking to transform the in-club rowing experience.

If you want to find out more about Hydrow and having this in your club or facility drop us a line today.

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