As featured in August 2018 Health Club Management
Operators who have invested in a 3D body scanner agree that it is an excellent way to boost revenue by attracting new clients, increasing retention and helping them to increase secondary spend within their clubs.
Styku 3D Body Scanning Technology offers a fast, non-invasive and repeatable way to measure body composition, examine body shape, identify muscular imbalance and analyse posture. It is a surface scanner using the circumference method to determine body fat percent and is scenically proven to be 76% more precise than the most skilled hand-measuring experts. It extracts millions of measurements with 2mm accuracy, reconstructing the body in 3D in only 35 seconds.
What is its USP?
The Styku system creates 3D visuals to inform and motivate members
Styku offers more than just a number on a scale, it is a highly marketable and multi-dimensional tool that begins a meaningful dialogue between the fitness professional and client. The powerful 3D visual that Styku provides is a humbling experience which immediately engages the client and opens up an honest conversation. It becomes an effective and easy way for the trainer to up sell value added services such as personal training or nutritional programmes. Styku’s software has a unique Fitness and Health feature which offers rich insights and intuitive goal setting, according to workout activity and calorific targets. It compares statistics and rankings and determines health risk according to WHO guidelines. Rotate, pan and zoom the 3D body or change to profile, silhouette and cross section view – this is extremely powerful when tracking progress and keeps the client motivated by demonstrating progress in a believable way.
How long has it been on the market?
Physicist turned entrepreneur, Raj Sareen developed his first prototype in 2011, more than 2 years before any competitor product and has patents pending on all their technology. Styku has seen a 550 percent growth after their pivot into the health and fitness market in 2015 and has since then grown their distributor network around the world.
“the use of such technologies can be instrumental to help public understanding and ultimately instigate change in behaviour. In my view, this is a fundamental role of commercial healthcare technologies.”
Marcus Dunn (Research Fellow from Centre of Sports and Engineering at Sheffield Hallam University) told React Fitness, that “body composition is a complex and ultimately invasive measurement. Body scanning like other devices, can only ever provide an estimate of body composition”. However he agrees “that 3D visualisation of body shape is a more powerful mode of feedback when compared with unidimensional, scalar metrics such as body fat percentage.” He went on to say that “the use of such technologies can be instrumental to help public understanding and ultimately, instigate change in behaviour. In my view, this is a fundamental role of commercial healthcare technologies”.
To read the full article in Health Club Management: http://www.healthclubmanagement.co.uk/health-club-management-features/Tech-Body-composition-analysers/32910
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