Tracy Morrell

When should you invest in new equipment?

To keep members engaged with your fitness offer, you need to ensure you regularly update and refresh the equipment and services at your facility. But exactly how often should you look to rejuvenate and add something new? And when would the ideal time be? At React Fitness, we’ve put together five points to consider for …

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Styku can predict metabolic syndrome with 92% accuracy

A peer-reviewed study has shown that Styku – the leading 3D health screening tech for the fitness, health, and wellness markets – can accurately predict metabolic syndrome (MetS) in people. Metabolic syndrome is the medical term for a combination of conditions (such as high glucose, poor cholesterol, high blood pressure and obesity) that is considered …

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How to stand out from the crowd as an independent gym?

The UK health club market has undergone unprecedented disruption over the past 30 months. Frustratingly, COVID-19 arrived in the country at a time when the sector was at an all-time high. According to research published by Mintel in early 2020, the total revenue registered by the UK’s private gyms and fitness clubs reached a record …

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3D body scanning – the key to mapping out successful health and fitness journeys

Consumers are increasingly looking for holistic, whole-person approaches when it comes to improving and maintaining their physical and mental health. The pandemic has reminded us all just how important exercise and staying “fighting fit”, both mentally and physically, really is. Technology will play a huge role in the post-COVID-19 health revolution too, as consumers have …

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It’s all about the experience

The pandemic has profoundly affected every aspect and area of business. And while nearly all consumer-facing companies have had to deal with disruption and uncertainty over the past two years, those in the fitness sector have been through the mill more than many others.  But business is bouncing back. Now that COVID-19 restrictions have been …

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Clinical validation for Styku

During the course of Styku’s early history, the team recognised early that bio-impedance devices failed to provide enough reliability and accuracy to drive better health outcomes. A better model was needed that used the latest in science and technology. In 2019, Raj and his team took a bold step in building next generation body composition …

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Are you set for success in 2022?

It’s no surprise that nearly 11% of all health club members join their gyms in January (source: IHRSA). But while members new and old will be on a path to improvement, driven by a re-invigorated focus on their wellness, are clubs doing enough to capitalise on the opportunity to turn them into committed, long-term customers? …

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Former VP at Therabody joins Styku as new Chief Revenue Officer, bolsters leadership team

LOS ANGELES – MONDAY, JAN. 24, 2022 Styku announces the appointment of Nicholas Trosko as its new Chief Revenue Officer. Nick brings almost a decade of business development, sales, and executive leadership in the fitness industry to the fast growing team. “Nick and I have been friends and colleagues for several years now and over …

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Hydrow – the “next” big thing – is here. Have you got yours yet?

True or false: if a person would have time for just one workout each time they visited a gym, doing a rowing session would keep them in shape? By Tracy Morrell, Director React Fitness It’s true. In fact, rowing is the most effective exercise method out there. Contrary to a common misconception, rowing is not just …

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