Tracy Morrell

Six reasons why gyms looking for ROI on their next machine should go for a Booty Builder…

Thanks in part to the Kardashians, with whom many want to keep up, the question ‘does my bum look big in this?’ has now changed to ‘does my bum look big enough in this?’. You only have to go on social media to see how ‘booty pics’ and selfies featuring the derriere are now a …

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Introducing the amazing new Booty Builder Hack Squat

Launched in 2023, the latest addition to the Booty Builder family of equipment is guaranteed to turn members’ heads! The Hack Squat machine allows for a more targeted activation of the quadriceps, glutes, and hamstrings, which can lead to better muscle development and strength gains. And that’s not all… Increased stability and control The hack …

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Add value to your gym by offering members the perfect glute workout

Consumer awareness of the benefits of glute exercises has increased exponentially in recent years. A good thing too, because what was once predicted as a passing trend driven by celebrities, booty workouts are finally being recognised for what they are: a vital part of any fitness regime that looks to improve balance, power and overall well-being.  …

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Four ways in which Styku can transform (and drive growth at) your fitness business

The health and fitness industry has undergone a hugely transformative period in the past 24 months. The changes in habits and behaviours, caused by the pandemic and its aftermath, have provided (and will continue to provide) both opportunities and threats for facility operators. One of these changes is permanent: the elevated role that technology now …

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Why Booty Builder is still the best-kept secret for a successful gym operation

Alongside indoor cycling, glute workouts have become one of the fitness industry’s hottest trends in the past few years. There’s no doubt that the increase in demand for “booty routines” has partly been driven by celebrities getting in on the fitness act and posting their workouts on social media – with booty workouts always among the …

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3D Body Scanner Technology on the High Street for the First Time

High Street giant Holland & Barrett has partnered with Styku, the world’s foremost 3D Body Scanner in a pioneering new pilot programme to help give British shoppers insight, information and inspiration to make positive changes to their health and lifestyle. In what is believed to be a first on the UK High Street, the Styku …

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The key to improving corporate wellbeing programmes? Make them personal!

A whopping 90 per cent of employers believe their corporate wellbeing programmes fall short of their mark and are in need of improvements. That’s the damning verdict of a recent People Management Insights report, based on a survey of the UK’s HR leaders. The research, conducted earlier this year, also reveals that – in the companies …

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When should you invest in new equipment?

To keep members engaged with your fitness offer, you need to ensure you regularly update and refresh the equipment and services at your facility. But exactly how often should you look to rejuvenate and add something new? And when would the ideal time be? At React Fitness, we’ve put together five points to consider for …

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Styku can predict metabolic syndrome with 92% accuracy

A peer-reviewed study has shown that Styku – the leading 3D health screening tech for the fitness, health, and wellness markets – can accurately predict metabolic syndrome (MetS) in people. Metabolic syndrome is the medical term for a combination of conditions (such as high glucose, poor cholesterol, high blood pressure and obesity) that is considered …

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