Tracy Morrell

Thanks in part to the Kardashians, with whom many want to keep up, the question ‘does my bum look big in this?’ has now changed to ‘does my bum look big enough in this?’. You only have to go on social media to see how ‘booty pics’ and selfies featuring the derriere are now a

Launched in 2023, the latest addition to the Booty Builder family of equipment is guaranteed to turn members’ heads! The V Squat machine allows for a more targeted activation of the quadriceps, glutes, and hamstrings, which can lead to better muscle development and strength gains. And that’s not all… Increased stability and control The V

Consumer awareness of the benefits of glute exercises has increased exponentially in recent years. A good thing too, because what was once predicted as a passing trend driven by celebrities, booty workouts are finally being recognised for what they are: a vital part of any fitness regime that looks to improve balance, power and overall well-being. 

Alongside indoor cycling, glute workouts have become one of the fitness industry’s hottest trends in the past few years. There’s no doubt that the increase in demand for “booty routines” has partly been driven by celebrities getting in on the fitness act and posting their workouts on social media – with booty workouts always among the