A family-run gym with deep roots and forward-thinking values has found the perfect fit in Booty Builder
Founded in 1973 by Dave Mather, this beloved independent gym in Northwich has been serving its community for over 50 years. Now run by his son Neil and his daughter Karen, with the support of his Neil’s wife and son and Karen’s partner and son, Dave’s Gym is the definition of a family business with a legacy.
With a clear focus on member-first service, they’ve built a loyal, diverse customer base ranging from bank managers and builders to stay-at-home parents and retired couples. Their philosophy is simple: health and fitness should be affordable and accessible to everyone.
From Olympic weightlifting zones to state-of-the-art cardio and strength equipment, Dave’s Gym constantly reinvests in the member experience to stay relevant, inclusive, and results-driven.
The challenge: Stay ahead of the curve in strength training
Neil and Karen both noticed a growing demand among members for targeted muscle-building and lower-body training.
“People are training smarter,” Neil explained. “Glute training, muscle activation, mobility, these aren’t just trends anymore. Members want equipment that delivers specific results safely and effectively.”
Having seen Booty Builder machines featured on social media, Neil was impressed by the unique design, functionality, and sleek branding. The challenge was to find something that would excite both new and existing members, fit into the gym’s evolving programming, and maintain their standard of high-quality kit.
The solution: Booty Builder from React Fitness
The Dave’s Gym team placed an initial order for three Booty Builder Selectorized machines (Back Extension, Standing Hip Abductor, Standing Hip Thrust), delivered by React Fitness, with two more now on the way. From the moment they landed on the gym floor, they’ve been a game-changer.
“I’m absolutely over the moon with the equipment and the support from Tracy at React Fitness,” Karen said. “The Booty Builder range are some of the best machines I’ve ever come across and my members and PTs agree too!”
The response from members has been instant and overwhelming, and not just from the female demographic.
“We’ve had men and women queuing up to use the Booty Builder machines,” Karen shared. “It’s been incredible. Even our PTs are building them into all kinds of programming now. Everyone is really excited.”
The Impact: Member excitement, PT integration, and new programming zones
The popularity of the new machines has led Neil to plan a dedicated Booty Builder zone within the gym. Personal trainers have been quick to adopt the machines into lower-body and strength sessions, giving them more options to deliver results-based training.
By investing in Booty Builder, Dave’s Gym has not only kept pace with market trends, they’ve created new reasons for members to stay engaged, train consistently, and love coming to the gym.
What’s next?
With two more Booty Builder machines en route and the buzz still growing, Dave’s Gym is laying the groundwork for its next 50 years of success: grounded in community, driven by innovation, and fueled by partnerships with suppliers like React Fitness.
Neil concludes: “The quality is next-level, and I’ve never seen such a reaction to a new piece of kit. From day one, the service from Tracy and the React team has been brilliant. Booty Builder isn’t just a great machine, it’s a brand that brings energy to the gym floor.”
React Fitness is the exclusive UK distributor of Booty Builder. Want to see the same impact in your facility? Let’s talk.
