Challenges

When should you invest in new equipment?

To keep members engaged with your fitness offer, you need to ensure you regularly update and refresh the equipment and services at your facility. But exactly how often should you look to rejuvenate and add something new? And when would the ideal time be? At React Fitness, we’ve put together five points to consider for …

When should you invest in new equipment? Read More »

How to stand out from the crowd as an independent gym?

The UK health club market has undergone unprecedented disruption over the past 30 months. Frustratingly, COVID-19 arrived in the country at a time when the sector was at an all-time high. According to research published by Mintel in early 2020, the total revenue registered by the UK’s private gyms and fitness clubs reached a record …

How to stand out from the crowd as an independent gym? Read More »

It’s all about the experience

The pandemic has profoundly affected every aspect and area of business. And while nearly all consumer-facing companies have had to deal with disruption and uncertainty over the past two years, those in the fitness sector have been through the mill more than many others.  But business is bouncing back. Now that COVID-19 restrictions have been …

It’s all about the experience Read More »

Are you set for success in 2022?

It’s no surprise that nearly 11% of all health club members join their gyms in January (source: IHRSA). But while members new and old will be on a path to improvement, driven by a re-invigorated focus on their wellness, are clubs doing enough to capitalise on the opportunity to turn them into committed, long-term customers? …

Are you set for success in 2022? Read More »