health tracking

3D body scanning: It must be invasive, right? Wrong!

Earlier in the week, it was reported that retail giant, Marks & Spencer will be investing in 3D body scanners in a bold move to put their customers at the heart of the shopping experience. The 3D body scanners will create digital avatars of themselves, making it much easier to select and buy clothes in …

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React Fitness - 3D Body Scanning vs Callipers

3D Body Scanning vs Body Fat Callipers

For a long time within the fitness industry, the use of callipers has been the holy grail of estimating body fat. Why is this? Well, for starters, it’s said that a professional must have performed this test on no less than 1000 individuals before they can be regarded as an accurate administrator of this procedure, …

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