News

Clinical validation for Styku

During the course of Styku’s early history, the team recognised early that bio-impedance devices failed to provide enough reliability and accuracy to drive better health outcomes. A better model was needed that used the latest in science and technology. In 2019, Raj and his team took a bold step in building next generation body composition …

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Former VP at Therabody joins Styku as new Chief Revenue Officer, bolsters leadership team

LOS ANGELES – MONDAY, JAN. 24, 2022 Styku announces the appointment of Nicholas Trosko as its new Chief Revenue Officer. Nick brings almost a decade of business development, sales, and executive leadership in the fitness industry to the fast growing team. “Nick and I have been friends and colleagues for several years now and over …

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Hydrow – the “next” big thing – is here. Have you got yours yet?

True or false: if a person would have time for just one workout each time they visited a gym, doing a rowing session would keep them in shape? By Tracy Morrell, Director React Fitness It’s true. In fact, rowing is the most effective exercise method out there. Contrary to a common misconception, rowing is not just …

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Joining forces with the home fitness market through content to drive success in the commercial fitness sector

By Chris McGill, VP of Global Sales for Freemotion  COVID-19 has flipped the global health and fitness industry on its head – changing the way we consume fitness and giving rise to new sets of behaviours, trends and expectations. Because of the stay-at-home and social distancing measures enforced by governments the world over to protect …

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The dawn of a group exercise revolution!

Our global partners; Freemotion Fitness has created a new game-changing, COVID-safe team training solution that promises to make group exercise more popular and accessible than ever before – boosting member engagement, retention, and revenue for operators in this new age of fitness. For most, gym-based group exercise has always been the golden ticket to retention …

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Freemotion launches the world’s first truly interactive cardio experience with the 22 SERIES

Freemotion has announced the global launch of its brand-new 22 SERIES – a revolutionary cardio range that provides the first truly interactive fitness experience, enabling users to “step inside” and personalise virtual training like never before through the ultimate, seamless integration of pioneering design and on-demand, digital content. Totally immersive and responsive to the user, …

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The three-step battle plan for fitness facilities in 2021

By Tracy Morrell, Director of React Fitness Never has there been a more challenging time for the fitness industry. Confronted with a third national lockdown, members are once again having to adapt their fitness routines – heading back (if they ever left) to the platforms, apps and other means of staying active that had served …

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How to enhance your members’ health and drive commercial results with 3D body scanning

COVID-19 has been the wake-up call many people needed to get their health and fitness back on track, and it’s no surprise, with alarming statistics from Public Health England showing that the risk of dying from coronavirus increases by 40% for someone with a BMI between 30 and 35 (obese) and by 90% for those …

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